The Marks

RightNow Media® has become a trusted brand around the world. One way we can maintain that trust with our customers and partners is to have a consistent global brand identity. To that end, we kindly ask that anyone partnering with us and using the marks of our brand respect a few simple guidelines. Below you will see our wordmark and our icon. The remainder of this page will outline the various ways you may and may not use these marks.

Alignment

Our marks are beautiful and we know it can be a real temptation to get cozy with them, but they called and asked us to tell you to give them a little space. An easy rule of thumb is to leave a cushion of at least the height and width of the “r” all around the mark. We have a few letters that like to think outside of the box (i,g,h,t) so please measure from the top and bottom of the other letters. This will ensure good visual balance and proper respect of personal boundaries.

It can be particularly difficult to strike a visual balance when using the RightNow Media icon. But fear —not we've employed the brightest minds in the design world and have discovered a few simple tricks to help you out.

In general, when giving space around the icon, align the right side of the stem of the "r" with the center line of the image or shape (see diagram). In a square, make sure the top, bottom, and right sides of the square are the same distance from the mark—the left side will take care of itself. When placing the mark in a circle be sure to keep the points of the triangle the same distance from the outer edge of the circle.

Coloring the Marks

Please refer to this diagram outlining the permissible color-ways for the word mark. Here are a few guidelines to keep in mind:

1. Our logo should only be seen in either white, RightNow Media Black, or RightNow Media Orange. No other colors should be used unless otherwise approved.
2. When the background is a solid color, gradient, or photograph, only use the white logo. Never put the black or orange logo on a colored background.

All other color combinations are to be avoided unless a particular project necessitates it and it has been approved by the creative lead.

Do not use the marks in any of these ways:

Using the Marks

Let’s make a deal. We promise to never take your logo and modify it in any unapproved ways if you’ll do the same for us. Below are the only three approved marks. Please don't ever modify or (heaven forbid) combine any of the marks—they really don't get along with each other.